Should you build a blog for your business?
A little backstory. I started my first blog in 2011. It was for my personal documentation of my journey with a rare condition called Guillain-Barre Syndrome. I had no other intention than to write as a release and to share my story with other patients suffering from the same fate. I had no idea then of what SEO, content marketing or social media are. One day, I got a comment from an international foundation who found my blog and wanted to chat with me. A few Skype calls later, they assigned me as the liaison officer for the Philippine chapter. That’s the power of Google or should I say, the power of content?
In this digital day and age, having a blog is no longer a nice to have. It is a necessity. Regardless if you’re B2C or B2B, building content on your website benefits you three ways: