My Top 7 Digital Marketing Superheroes
“You are the sum of your influences.” – Austin Kleon
Welcome to my first real marketing blog! I think it’s just proper to start it with my influencer hit list. After all, they got me to where I am now as an enthusiastic digital marketer. Here’s my top seven. I will constantly update this list so be sure to check this space. In no particular order:
Noah Kagan, CEO AppSumo
Noah Kagan is an American Internet Entrepreneur. He’s been into several great companies including Facebook as Product Manager, Mint.com as Director of Marketing and currently as Chief Sumo in App Sumo. All before he was 29. He also got a little controversial because he got fired from Facebook. You can read all about it in this post.
As a Brand Marketer finding my way around the digital marketing arena, growth hacker Noah Kagan caught my attention. I first learned about him while reading an online plan for Mint. I instantly fell in love with his thought process, his laser-focused strategy and most of all his willingness to share his amazing marketing plan that propelled Mint.com’s success. His best advice:
Instead of spending time doing “social media marketing” and flailing around with random posts throughout the web, use Quant-Based Marketing to guarantee your success before you start.
John Lee Dumas, Founder Entrepreneur on Fire
John started his podcast in September 2012. Entrepreneur On Fire is a 7-day a week podcast interviewing today’s most successful entrepreneurs. It provides a daily dose of inspirational stories covering up and coming and successful entrepreneurs such as Seth Godin, Gary Vaynerchuk, Barbara Corcoran, Tim Ferriss.
I started listening to EOnFire way back when he had less than 100 episodes (651 episodes to date). My hubby and I would listen to each episode and discuss afterwards. He sparked the entrepreneurial spirit in us. It’s awesome that he gets to interview these incredible people in a fun but no-nonsense format. It’s a sure-fire way to reach a lot of aspiring entrepreneurs to learn about goal-setting, failures and life lessons. My all-time favorite episode was that of Barbara Corcoran (I’m a Shark Tank fan as well). He always asked his guests for a success quote and Barb’s reply was
You don’t have to get it right, you just have to get it going. – Mike Litman
Jon Yongfook, Founder Beatrix
Jon is an entrepreneur, founder of Beatrixapp.com and author of Growthhackinghandbook.com. He builds software-as-service products, started two companies, had one successful acquisition, and failed a bunch of times along the way.
I got to know him from a friend of a friend. I was one of his app’s early adopters. I know he’s big into writing about growth hacking. But what got me hooked was his post about bootstrapping. Spoken like a true marketer, he nicely puts it:
When you self-fund, you are on a crusade. You’re working on something because you believe in it to the point where you’re willing to take on personal risk. It’s not a place for random opportunists. I’m running a business because I love making software, I love the problem space we’re in and I love the solution that we’ve built. There’s nothing else I’d rather be doing.
Blake Mycoskie, Founder TOMS
Blake Mycoskie is an American entrepreneur, author, and philanthropist. He is best-known as the founder and Chief Shoe Giver of Toms Shoes. He’s the bright mind behind the idea of One for One, a business model to help a person in need with every product purchased. A simple idea has grown into a global movement: TOMS Shoes has provided over 10 million pairs of shoes to children since 2006, and TOMS Eyewear has restored sight to over 175,000 since launching in 2011.
In my opinion, he’s one of the best social entrepreneurs out there. I first heard about him in 2011, and I’ve admired him ever since. I loved his website, the simplicity of his business and more importantly the cause behind it. He inspired me to put up my own online store and give part of my profit to a charity that I support. Unfortunately, I wasn’t able to sustain it. But my dream is to one day live a similar path and just like him:
To hope to see a future full of social-minded businesses and consumers. To start something that matters.
The Folks At Buffer
Buffer is a social media app that lets you manage multiple accounts. It lets you quickly schedule content, suggests content ideas and measure stickiness via analytics. They are a headed by Joel Cascoigne and Leo Widrich (photo).
Buffer has been my go to resource for content tips, productivity and life hacks. They just have the most amazing content crafters there. My faves are Kevan Lee, Belle Beth Cooper and Leo. What I love most about them aside from their superb writing style is their default to transparency value. To name a few, check out their employee salaries here and their idea curation process here. From where I come from, these two are deadly secrets that should never be revealed. This sets them apart from the other content blogs and companies out there. Through their transparency, they inspire more people making the internet a better place. One of their most powerful value statement is:
Transparency breeds trust, and trust is the foundation of great teamwork.
Jason Acidre, Author Kaiserthesage.com
Jason Acidre is the Co-founder and CEO of Xight Interactive, an online marketing agency based in the Philippines, but he’s best-known for his blog Kaiser The Sage. He is a trusted authority in SEO, with specialized expertise in link building.
I met Jason in the first ever SEO Summit in Manila about two months ago. He talked about his personal journey on how he became one of the best link builders out there. He was the push I was waiting for to take my internet marketing knowhow to practice. He inspired me to never stop learning. One thing he said that struck me the most was:
I’ve always known that I’ll be successful one day. But I wasn’t sure how. The only thing I planned was to be really good at what I chose and decided to do.
Team Awesome, SearchEngineJournal.com
Search Engine Journal “SEJ” is an online resource that helps marketers succeed by producing best-in-industry guides and information while cultivating a positive community. They cover the marketing world daily with in-depth subject guides, breaking news, argumentative and observational posts by expert guest contributors.
When Jenise Henrikson, ABM CEO, hired me two years ago, I practically had no clue about the world of search marketing. But I was hungry for knowledge, so I researched, I read blogs, I watched videos, I downloaded tools just so I can keep up. For months, I was even allergic to SEO. It was too technical for me. But persistence is key. I have slowly embraced every aspect of digital marketing. And I have SEJ to credit that for. Back that with such a wonderful and solid team comprised of great, creative minds who are such joy to work with. In one of Jenise’s blog posts, she featured a Ted video. This particular quote hit home run for me:
Fake it til you become it!
That was my eureka moment. Everyday, I discover new people to follow and learn from. How about you? Who’s your digital marketing superhero? Would love to hear it. Comment them below!