How to Start a Content Marketing Campaign like a Pro

Should you build a blog for your business?

A little backstory. I started my first blog in 2011. It was for my personal documentation of my journey with a rare condition called Guillain-Barre Syndrome. I had no other intention than to write as a release and to share my story with other patients suffering from the same fate. I had no idea then of what SEO, content marketing or social media are. One day, I got a comment from an international foundation who found my blog and wanted to chat with me. A few Skype calls later, they assigned me as the liaison officer for the Philippine chapter. That’s the power of Google or should I say, the power of content?


In this digital day and age, having a blog is no longer a nice to have. It is a necessity. Regardless if you’re B2C or B2B, building content on your website benefits you three ways:


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Reviewing ‘Everybody Writes’ From A New Writer’s Perspective

Everybody writes. Do you agree?

Long before Ann Handley’s book was even launched, it had already sparked some heated conversations online. The premise of Everybody Writes was exactly that. However, many argued that the book sounded like an attack to professional writers. Here are some of the comments posted on


I’m constantly devalued because of posts like this one perpetuating no expertise is required to “write a blog post.”

When my toilet breaks, I don’t fix it because “everyone can be a plumber.” I pay a plumber to do it for me, because my time is money, too.

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How I Earned My First 500 Twitter Followers In 33 Days

Without a celebrity status, how can one get 500 followers in a month? I know what you’re thinking. The answer is No. I didn’t buy any followers nor tried any black hat techniques. I simply practiced all the Twitter tips and tricks that are available in the world wide web. There are a lot out there, but I’ll be sharing what worked for me.

I’m a late Twitter bloomer. I’m more of the Facebook and Instagram kind of girl. But when I attended a local SEO Summit last June 21, I was ‘forced’ to create one to fill out the info needed for our business cards. So I mindlessly created an account, asked my husband for a name suggestion and @MarketingCath was born.

Jason Acidre was one of the speakers and his From Zero to Hero presentation piqued my interest. He talked a lot about the importance of building your brand online. Since I’ve always been fascinated with Social Media, I decided to put my learnings to test. What better way than to start it with my brand new Twitter account?


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My Top 7 Digital Marketing Superheroes

You are the sum of your influences.” – Austin Kleon

Welcome to my first real marketing blog! I think it’s just proper to start it with my influencer hit list. After all, they got me to where I am now as an enthusiastic digital marketer. Here’s my top seven. I will constantly update this list so be sure to check this space. In no particular order:

Noah Kagan, CEO AppSumo

Noah Kagan

Noah Kagan is an American Internet Entrepreneur. He’s been into several great companies including Facebook as Product Manager, as Director of Marketing and currently as Chief Sumo in App Sumo. All before he was 29. He also got a little controversial because he got fired from Facebook. You can read all about it in this post.

As a Brand Marketer finding my way around the digital marketing arena, growth hacker Noah Kagan caught my attention. I first learned about him while reading an online plan for Mint. I instantly fell in love with his thought process, his laser-focused strategy and most of all his willingness to share his amazing marketing plan that propelled’s success. His best advice:

Instead of spending time doing “social media marketing” and flailing around with random posts throughout the web, use Quant-Based Marketing to guarantee your success before you start.

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