Content Marketing

How to Start a Content Marketing Campaign like a Pro

Should you build a blog for your business?

A little backstory. I started my first blog in 2011. It was for my personal documentation of my journey with a rare condition called Guillain-Barre Syndrome. I had no other intention than to write as a release and to share my story with other patients suffering from the same fate. I had no idea then of what SEO, content marketing or social media are. One day, I got a comment from an international foundation who found my blog and wanted to chat with me. A few Skype calls later, they assigned me as the liaison officer for the Philippine chapter. That’s the power of Google or should I say, the power of content?


In this digital day and age, having a blog is no longer a nice to have. It is a necessity. Regardless if you’re B2C or B2B, building content on your website benefits you three ways:


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Reviewing ‘Everybody Writes’ From A New Writer’s Perspective

Everybody writes. Do you agree?

Long before Ann Handley’s book was even launched, it had already sparked some heated conversations online. The premise of Everybody Writes was exactly that. However, many argued that the book sounded like an attack to professional writers. Here are some of the comments posted on


I’m constantly devalued because of posts like this one perpetuating no expertise is required to “write a blog post.”

When my toilet breaks, I don’t fix it because “everyone can be a plumber.” I pay a plumber to do it for me, because my time is money, too.

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